YouTube, TV and TiVo

YouTube has been responsible for thousands of viewers viewing less TV. Now it wants to make its own foray into the idiot box. With the help of one TiVo set top box model, people will soon be able to watch YouTube videos on Tv.

Since last year Apple Inc’s Apple TV and similar devices have enabled viewers to watch YouTube video’s on TV. However, with TiVo’s huge reach of greater than 4 million subscribers, YouTube viewership could see a gigantic leap.

Since YouTube was launched, it has sidelined traditional media in many minds and lives. There has also been criticism of the ethicality of YouTube. Now many teenagers get their dose of entertainment on the net via YouTube rather than TV.

Nielsen Online says that of the 2.6 bn YouTube videos, 66 mn viewers watch these monthly and this accounts for 57 percent of the online video audience. The attraction of YouTube is that viewers can watch the video when they want to.