TiVo October

According to TiVo data, half of October premiers were watched later. This is what ad viewing data from Tivo suggests. In October there was heavy commercial skipping according to TiVo’s StopWatch service.

Time shifted viewing means viewers watch TV shows at a time different from the original airing. This data is derived from thousands of TiVo viewing homes.

 Although TiVo was invented in late 1990, it has evolved beyond what it started out as. In addition to selling its rating service, you can now also order pizzas using TiVo. In addition ad ops during paused-time shifted viewing are open.

Due to time shifted viewing now viewers can watch programs and skip adverts. This affects the economics of the program and in future may affect the quality as well.