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It seems DVR company TiVo is about to partner with the Entertainment Weekly (Time Warner). This will mean that it’s users would have the ability to record shows that the magazine staff suggests, automatically. This new partnership is an effort by TiVo to differentiate itself, perhaps find a USP. Other DVRs offered by cable companies also have managed to find a big audience. However, the financial terms of the deal are not being disclosed. 

Meanwhile TiVo is doing very well financially. It’s Q2 results show an unexpected profit. There is bad news as well. TiVo lost more company owned subscribers than it gained in Q2. Positives and Negatives. Although the service and tech revenue for this period dipped by 5 percent its $0.03 per share profit was a surprise and perhaps a shock for Wall Street. Although an inventory reserve was tapped in this period, the company would certainly have been profitable even otherwise.

Promotional costs have been cut by TiVo and Marketing has been kept under check. The subscriber acquisition costs were lowered to just $135 per gross addition. Also DirecTV has been switching over new customers to its own DVR box. Projections for the future show that the near term will

not be easy for TiVo. TiVo is teaming up with Best Buy and is already in a partnership with RealNetworks and Amazon.com.